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B21世紀は，環境の世紀として幕を開け，世界各国の政策，企業活動や個人の生活など，さまざまな局面で環境保全への取り組みが進められている。商品開発メーカにおいても，優れた環境配慮型商品創出に，日々努めなければならない。当社は液晶テレビのトップメーカとして環境保全には，業界No.1を意識した商品の開発に従事してきた。
本稿は，業界No.1の液晶テレビ『AQUOS』の環境取り組みについて，（１）グリーン材料を使用した環境にやさしい商品開発（有害化学物質の廃止・削減），（２）循環型社会構築に寄与する再生材料を利用した商品開発，（３）リサイクル性・分離分解に優れた商品開発，について内容を紹介する。
The 21st century has started up as a century of the environmental consciousness. In this regard, many aspects of activities for environmental preservation are going on, such as world-wide trends in legislation, changes in either enterprise operations or individual life styles. Consumer appliance makers are also obliged to do the best efforts to develop superior environmentally conscious products. SHARP, the world's top manufacturer of LCD television sets, has already fully committed to this issue through developing products those stand out in the electronic industry. This report introduces the eco-friendly measures adopted in the industry-NO.1 LCD TV "AQUOS".
1. "Green material" technology: which leads to the abolition and/or reduction of harmful chemical substances.
2. Processing and using technology for recycled materials: which contributes to building up a circulation type society.
3. Design technology for recycling, easy to disassemble and/or to separate.
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